As we dig out from another formidable snowstorm, with our lakes locked tight under ice, this felt like the perfect time to reflect on the baits and techniques that transformed my bass season. Our bass ...

I get asked often what my number one lure is for targeting largemouth bass. Each time, without hesitation, I state that it's a flipping jig. And to be honest, that answer hasn't changed for decades. A ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...