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Personal luxury found its shape in the 1967 Buick Riviera
Personal luxury did not start with the 1967 Buick Riviera, but that model is where the idea finally looked and felt complete.
Fast Lane Only on MSN
The 1966–1967 Buick Riviera remains quietly underrated
The second generation Buick Riviera, produced for 1966 and 1967, occupies a curious place in American car culture. It ...
The Riviera was never just a car. It was a word borrowed from the French coast, meaning “seaside,” a place where the sun gilds everything it touches. Buick’s Riviera embodied that idea of elegance and ...
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