Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Honeywell shared plans to switch up its business segment structure as it looks to spin off of its aerospace technologies business. The industrial conglomerate said Wednesday it will have three ...

For example, a travel brand can target customers who booked flights over $1,000 with business-fare classes in the past 30 days but haven’t added hotel stays to their itineraries. A healthcare provider ...

Verizon Communications Inc. VZ is affected by weakness in the Business Segment, which primarily includes the wireless and wireline operations of wholesale, public sector and other, small and medium ...