Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Today’s consumers value convenience and efficiency more than ever. They want to save time, money, and effort daily. From ordering meals through delivery apps to booking travel online, convenience has ...

The following article is authored by Dee Waddell, Global Head of Consumer, Travel & Transportation Industries, IBM Consulting (IBM). ARMONK, N.Y., Jan. 7, 2026 /PRNewswire/ -- Generative AI is ...

Business leaders can take a page out of investors' playbook to become better decision makers when it counts most.

Before recommendation engines told us what to want, people developed authentic preferences through trial and error—and ...

Do you ever get flustered when deciding what to eat for dinner? Some people might call you indecisive, but turns out, your struggle to make a decision actually means when you make one, it's the smart ...