Digital flyer company Flipp Corp. has raised $61-million with plans to slim down the weekly wad of printed supermarket and retailer flyers that most Canadians contend with every week. "In North ...

For two weeks last March, the country's largest sports retailer didn't print a single paper advertising flyer. Sport Chek ran the test to see what would happen if it migrated all its advertising to ...

There was a time when printing was a laborious job. Printing plates would have to be prepared and repeatedly replaced, and it could take a very long time to produce just one document. Today, people ...

Print and digital flyers are a popular resource for many Canadian shoppers, giving brands and retailers an opportunity if they understand the needs of these consumers. Digital flyers are a useful way ...

Understanding the varied needs of shoppers using print or digital flyers can help brands and retailers enhance the returns from this activity, new research finds. Flyers are a tried-and-tested element ...

In the age of online deals and decreasing print newspaper footprints, a new survey conducted by community newspaper publisher Metroland Media and Brandspark suggests print flyers remain an essential ...

Marketing experts say Metroland Media Group's move to stop printing 70 of its community papers may push many companies even further toward digital marketing.The logo of Metroland Media is seen on a ...

Canada’s shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario’s most prominent media conglomerates stopped printing ...

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