Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland LONDON--(BUSINESS WIRE)--Adverity, ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

The MarketWatch News Department was not involved in the creation of this content. PALO ALTO, Calif., Nov. 18, 2025 (GLOBE NEWSWIRE) -- Denodo, a leader in data management, announced it has been ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

In most companies, marketing has quietly become the nerve center of the business. Every signal, whether it’s a click, a conversion or a complaint, flows through marketing. That vantage point is ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...

Discover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome ...

Treasure Data has launched Marketing Super Agent, an artificial intelligence marketer built directly into Treasure Data's AI Marketing Cloud. It delivers a fully orchestrated, multi-agent marketing ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...