Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

McDonald’s spent some of 2024 and all of 2025 trying to find the right value equation to win back lower-income consumers who represent a bulk of the chain’s business. It almost seemed like the company ...

Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead ...

NEW YORK, May 26, 2023 (GLOBE NEWSWIRE) -- Continuing its history of industry-leading responsible business practices, Verizon has released the 2022 results of its Responsible Marketing Action Plan, ...