Tires are a vital part of every car; most drivers overlook them as simple rubber that allows the car to move on the road. The ...

The engineering suites at Michelin just swept the floor at the Tire Technology Expo 2026, taking home Tire of the Year for ...

Imagine a world where flat tires are a thing of the past. Through the development of a novel polymer, this dream is now a reality. Puncture-proof tires are on the horizon, promising to revolutionize ...

The new Primacy 5 Energy and Pilot Sport 5 Energy tires from Michelin deliver low rolling resistance, strong grip, extended ...

Smart tracking technology has made its way into many different corners of the automotive industry, including your tires. Several major tire brands like Michelin and Continental use radio-frequency ...

Pirelli’s Cyber Tyre will debut on future Aston Martins, streaming real-time data to enhance grip, braking, and traction control. Tire development has steadily moved from simple tread and compound ...

There are ample reasons behind the great improvements in automotive performance in recent years, but two of the key (and often underappreciated) ones are tire technology and the computers that govern ...

Powersports Business takes a closer look at some of the newest motorcycle tires hitting the market and what dealers should be ...

Bridgestone Americas has shared details on its new Blizzak IcePeak winter tire, which will become the brand’s flagship winter offering. The tire uses Bridgestone’s ENLITEN technology and carries both ...

Studded tires are unmatched in snow and ice, but it’s their very capability in such conditions that makes them brutal on dry roads. For a while, companies have been trying to figure out how to deliver ...