Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal communication, businesses use SMS messaging to contact customers and market their ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

Texting creates faster engagement than any other channel. Used well, it will bring you an incredible ROI while creating better customer experiences. Here’s how. To comply with regulations, ensure your ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...