Horizon Media first to leverage integration across national TV buys This partnership expansion addresses the advertising landscape’s growing demand for innovative data offerings to measure performance ...
NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused offerings into ...
FreeWheel and VideoAmp, a media measurement company, have announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement ...
NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal ...