Advertising is part of our day-to-day life on the internet. So much so that sometimes it is difficult to distinguish whether the content is an advertisement or not.  The presence of advertising ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The Interactive Advertising Bureau said today that advertisers spent ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Hollywood, Calif. -- Can advertising video hit its Internet target? Not exactly--and not right now. OMMA Video panelists noted that while contextual marketing and behavioral marketing are key to the ...

Michael Cornfield, in a memo for the Pew Internet & American Life Project, observes that "The presidential campaigns... have virtually ignored the internet as an advertising medium, according to the ...

Barb Gilles and Melissa Lane from Google will explain how the advertising features of the search engines work. They will show you how you can be more effective in using these features and how you can ...