The same technology that’s in place for soccer and tennis appears to be headed to the NBA. The NBA announced a partnership with Sony Sports to bring in Hawk-Eye technology that will follow players and ...

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

For quite a long time, the NFL has stuck with an old-school way of measuring first downs- the chain gang. It’s a method that works, but it’s not perfect. Mistakes happen, and fans have seen plenty of ...

BIRMINGHAM, Ala.—The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is part of Sony’s Sports businesses, beginning ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...

Football can be a tough sport — and nowhere more than at its most elite level where highly trained players compete for gridiron glory. There is a lot at stake, and a lot that can go wrong, too. From ...

If you’re a tennis fan who also happens to be a technophobe—i.e., if you fear that robots will soon be running our lives—the next few weeks might be tough for you. In the eternal battle between man ...

LONDON—The All England Lawn Tennis Club and Sony’s Hawk-Eye Innovations have announced a new multi-year agreement that will see Hawk-Eye continue to provide its ball tracking and officiating services ...