Pure old-school advertising is about inspiring a purchase. Today’s marketing is more about aligning with an inspiration or a moment of need. That’s the secret to great marketing. You can spend money ...

Picture the owner of an independent hardware store in Brackenfell, or a family-run butchery in George. On their phone: a ...

Picture the owner of an independent hardware store in Brackenfell, or a family-run butchery in George. On their phone: a ...

AI changed my life; not by replacing my work, but by finally making it accessible When AI arrived, real AI, not the marketing fluff we were sold for a decade, suddenly technology began adapting to me ...

Across the continent, commerce is no longer initiated on websites or apps, writes Megan du Toit, AdTech lead & solutions ...

Award-winning journalist, author and activist Terry Bell died on Wednesday aged 84. Terry committed his life to the struggle ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

CTV advertising is not only for brands with big budgets. CTV is lowering the barrier to TV advertising It connects ...

For the first time, FIFA will allow broadcasters to stream World Cup content on TikTok and YouTube. The move marks ...

There have been some thoughts within the creative space that AI will entirely replace human creativity. This implication ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SABC appoints ...

The South African Broadcasting Corporation is standing firm that its decision to can political talk show Face the Nation is ...