Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

WPP plans to increase the potential pay and bonus package for its chief executive, Cindy Rose, to a maximum of $14.78 million a year (£11.1 million a year)— a significant increase on the $11.45 ...

Suhayl Limbada has stepped down as market lead and chief marketing officer of KFC Thailand after nearly four-and-a-half years ...

Recruitment has long been a market ripe for revolution, as any hiring manager knows only too well. Already struggling to ...

Superior UV protection is at the heart of skincare brand Bioré’s latest campaign. The Japanese brand is making a strategic push into South Korea, hoping to claim a slice of the lucrative K-beauty ...

Walled gardens have popped up everywhere, so it makes sense for many media agencies to buy direct, and in fact, it's now a trend where trading desks are created internally for the specific purposes of ...

H&M’s global CMO on fixing fashion’s retail problem. In a wide-ranging interview with Campaign Asia, global CMO John Ehrnst ...

When Anthropic denied the US Department of Defence (DoD) complete access to its technologies, another player, OpenAI, ...

Optimism dominates AI media coverage overall, with positive sentiment accounting for more than half (57%) of all coverage in 2025. However, this optimism is event-driven and fails to sustain in ...

Qatar Airways has launched a statutory creative review after five years with McCann UK. Pitching for the next five years, the winner will take on the global account, creating a brand platform with a ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover March 16 through March 20, ...

In partnership with DoubleVerify, the 2026 Power List will spotlight leaders driving innovation, shaping consumer behaviour, ...