The music streaming platform leads the World Creative Rankings 2026 campaign list, marking a final major creative triumph for FCB New York before the agency brand disappeared last year.

Ad agency Anomaly has enlisted the singer to help reintroduce the 90s silhouette.

KBR is a global science, technology and engineering solutions company with a long history of working in the energy sector. This unique breadth of experience and expertise, and the colossal amount of ...

For M&C Saatchi Sport & Entertainment’s Danielle Mileno, the brands that win today earn relevance instead of trying to manage every conversation. Mileno believes the fear that AI will replace PR ...

John Cena is a performer by vocation, but he is also a master promoter. Over a two-decade career with WWE, he built one of the most recognizable personal brands in modern wrestlin ...

New Publicis Production CEO Deepti Velury explains why it’s doubling down on predictive measurement. For brands, it’s never been easier to produce content. Over the past few years, agencies have armed ...

But as Matthew Stevens, CEO at MOI Global, argues, the brands winning in 2026 are the ones that stop separating them altogether. Everyone’s talking about brand right now. Which, on the face of it, is ...

M&S is betting that a simple compliment could become its next big brand platform. The retailer first tested ‘Love That’ last year as a weekly social series highlighting the products customers were ...

The instinct is to frame this as a talent acqui-hire or a land-grab for agent-driven social media. That misses what should concern – and excite – the industry far more. Whatever you make of the hype, ...

There’s still time to put your best work in front of the industry. The final entry deadline for The Drum Awards for Marketing is March 19. The Drum Awards for Marketing celebrate work that truly moves ...

And so publishers have always lived with a tension: readers want fast content, and advertisers want ad impact. When budgets tighten, it’s tempting to reach for supposedly ‘high-impact’ formats that ...

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...