Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

LaunchCopy, an AI-powered marketing platform for service-based businesses, announced the public availability of its self-serve software, designed and built entirely by solo founder and marketing ...

The research is clear on this one thing — and I’ve used it to take my business from $60M to nearly $120M in 5 years. Direct mail is back: Print works differently — and better — in our brains. Research ...

There must be a viral marketing campaign that has stuck in your head until today. Maybe it was the Red Bull’s space jump. Maybe it was a funny ad you still quote with friends. Or the brand moment that ...

Since the two initiatives were launched last fall, commissioners Lana Giancarli and Phil Fitzgerald have reported a lackluster response from business owners and residents — after an initial splash, no ...

Dustin Poirier needed only three words after Nate Diaz publicly called him out. Diaz recently mentioned Poirier as a potential opponent for a proposed UFC White House event, alongside Conor McGregor ...