Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

In a healthy, high-performing company, all choices made by leaders will be in line with the company’s business model. It’s important, then, for company leaders to ensure that the underlying business ...

Real estate investment trusts (REITs) offer investors an accessible way to participate in the real estate market without owning physical property. By pooling funds to invest in income-generating ...

A simple stock analysis step-by-step that will take you less than 10 minutes to analyze any stock. Know which stocks to buy and where to find the best returns with this quick stock analysis for ...

Spending money is easy. Keeping track of how much money you spend, not so much. Even if you're good at recording all your expenses in a financial program like Quicken, QuickBooks, or Xero, ...