Australia's youngest drinkers aren't as fond of a tipple as their older counterparts and VB could be trying to tap into this market.

The NRL warned fans not to run onto Allianz Stadium if Alex Johnston became the game’s most prolific try-scorer, but no one listened. Here’s what it was like on the ground for a moment in rugby league ...

A weaker version of popular Aussie beer Victoria Bitter is set to make a splash in the drinks market as younger generations turn away from alcohol.

In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a 3.

It’s been the drink of choice at Aussie backyard barbies and pubs for years, but in a concession to the growing demand for healthier ales — and an affront to hardened drinkers — Victoria Bitter is ...