Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

If you’ve ever watched a stock soar for years and wondered why that company keeps winning while its competitors keep fading, ...

For the individual investor, analyzing a company’s financial statements often feels like a checklist: What’s the P/E ratio? How high is the debt? Are revenues growing? These are vital questions, but ...

A big part of a trader's success is the ability to technically analyze assets. In this article, you’ll learn what technical analysis is and how you can use it to identify new trading opportunities.

If you have lots of spreadsheets you would like to analyze, but unfortunately don’t have the time to invest in trawling through each one to any great depth, but known they contain a wealth of valuable ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Investing in dividend stocks can provide steady cash flow and appreciation without the hassle of owning real estate or settling for the lower yields and returns of more conservative investments. The ...