561 reactions · 135 shares | Unsung Hero Brand: Thai Life Insurance Agency: Ogilvy & Mather Director: Thanonchai Sornsriwichai Thailand 2014 | advert.ge | Facebook

The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch — just a quiet young man going about his day, performing small acts of kindness: feeding a stray dog, helping a street vendor, giving money so a child can attend school, and pushing an elderly woman’s cart. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog becomes his loyal companion.